“Work out what kind of brand you actually want to have…”

~Briar Prestidge

Briar Prestidge is the CEO and founder of Briar Prestidge International, a high-profile marketing, branding and reputation building agency operating in Dubai, London and New York. Working with world leaders, top CEOs, government, entertainers and strategists, they boost client’s prestige and elevate them to become impactful international business influencers.

A qualified digital marketer with an international career spanning across Dubai, New York, London and Australia, Briar specialises in building engaging and ‘human’ content strategises in what she refers to as ‘new-age PR.’ In 2018, Briar and her team launched a leading regional podcasting series with experts and were part of a global Amazon Prime TV series, overseeing teams of well-known entrepreneurs in the Middle East and APAC regions. Speaking on international stages, Briar delivers engaging keynotes on personal branding, “no-fluff” Instagram and LinkedIn strategies, new-age PR and digital media, and building an online-offline reputation.

Briar practices what she preaches and has built an engaged business community in Dubai of over 35,000 people – online and offline – who attend her monthly Deals in High Heels talk shows to discuss personal and professional development. She had over 2000 business women attend her talk show events in one short year.

As a young entrepreneur originally from a small farm in New Zealand, Briar is driven to inspire people to be brave, strategic and work hard to follow your dreams. Her first book, ‘Building A Reputation for Business Success’ is being launched this year, along with her new fashion fitness and sunglasses label.

Enjoy the show!

Posted on June 13, 2019

Show Notes:

  • 7:30 – Starting her side hustle

  • 8:45 – On being fired from her last job and the lack of passion for that.

  • 10:45 – Her MO for moving to cities she had never visited before.

  • 13:15 – Starting her “Deal in High Heels” talk show

  • 14:30 – Her strategy for Hashtags to grow her following

  • 16:45 – Filming of an Amazon Prime series

  • 18:45 – Looking to Oprah Winfrey & Ellen DeGeneres as role models for the talk show

  • 19:45 – The power of repeat network events and building trust with others

  • 20:30 – One of various series they produce

  • 21:30 – Starting a sunglass and fashion label

  • 23:30 – Writing a book, “Building a reputation for business success”

  • 25:15 – The importance of controlling your online presence

  • 26:15 – Identifying what kind of brand you want to build with your vision

  • 28:15 – Documenting your life vs. ‘creating it’

  • 32:15 – Challenging the status quo

  • 34:45 – Her hobbies and routines

  • 35:45 – Briar’s view on the great initiatives coming out of Dubai to be a leader in sustainability and technology innovation

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